Manufacturing robots working on a Land Rover production line




Following HM Government’s announcement, Jaguar Land Rover Experience has made the difficult decision to postpone the re-start of Factory Tours until Summer 2021. For all the latest information, please sign up below.

Go behind the scenes of Castle Bromwich, the home of Jaguar, to see our state-of-the-art production facility with our guided tour, and discover how the operation has developed from manufacturing Spitfire aeroplanes during the 1940s to today's iconic supercars. And, you'll get exclusive access to many areas of the facility that are being opened to the public for the first time.

Price: £ 49 per adult
Price: £ 39 per child (10-16 years)
Duration: 3 hours

The site at Castle Bromwich has been a focal point for the community since the doors opened over 80 years ago. The guided tour provides a unique opportunity to discover how Castle Bromwich played an important role for the country during World War 2, and an exclusive insight in to today's manufacturing operations. You will learn how the expertise in advanced aluminium manufacturing was developed further to today produce Jaguar's range of luxurious, sophisticated vehicles.

Your dedicated expert guide will take you behind the scenes for an exclusive inside view into how Jaguar’s breath taking range of thrilling cars are brought to life.

With privileged access you will get close up to many different stages of the state of the art manufacturing processes responsible for creating a Jaguar Vehicle.

Closed Weekends and Selected Bank Holidays

Please note that this is a walking tour. If you have limited mobility please contact the Jaguar Experience team before making a booking.

Subject to Plant holidays

Jaguar Experience has made changes to reopen safely in line with HM Government and Public Health England. Please read our safety and well being charter here .

Experience Terms and Conditions Apply. Please click here for details.

Guests must be at least 10 years of age to attend our tours

Castle Bromwich Factory Tour - production line robots creating an new Jaguar XJ

Your Experience Includes:

  • - Refreshments and welcome

  • - Dedicated group tour guide

  • - Access to privileged areas

  • - Refreshments & depart

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