Following HM Government’s announcement, Jaguar Land Rover Experience has made the difficult decision to postpone the re-start of Factory Tours until Summer 2021. For all the latest information, please sign up below.

Go behind the scenes of Castle Bromwich, the home of Jaguar, to see our state-of-the-art production facility with our guided tour, and discover how the operation has developed from manufacturing Spitfire aeroplanes during the 1940s to today's iconic supercars. And, you'll get exclusive access to many areas of the facility that are being opened to the public for the first time.

Price: £ 49 per adult
Price: £ 39 per child (10-16 years)
Duration: 3 hours

As your tour starts you'll receive a welcome drink and introduction before being taken back in time to learn how the Castle Bromwich manufacturing operations served the nation during the war years, when the facility was a primary location for building Spitfire fighter aircraft in the 1940s.

You’ll learn how its unparalleled expertise in advanced aluminium manufacturing was developed further to produce the iconic Jaguar vehicles on the roads today.

Bringing you forward 78 years, you’ll be shown around the brand new Body In White facility. Here, you'll witness aluminium body panels being formed into unrivalled lightweight architecture.

Then, we'll take you backstage to the Press Shop, where body panels are formed for Jaguar's unrivalled lightweight aluminium architecture. You'll see the world's largest aluminium press in action, built to create F-TYPE's state-of-the-art unique, sleek, aerodynamic form.

Next you'll meet Jaguar's robotic army, riveting, sealing and welding in perfect sync, with overhead platforms ensuring a first-class view.

Then, you'll be taken on to the mind-blowing logistics of Trim and Final, where everything comes together.

Following HM Government’s announcement, Jaguar Land Rover Experience has made the difficult decision to postpone the re-start of Factory Tours until Summer 2021. For all the latest information, please sign up below.

Closed Weekends and Selected Bank Holidays

Subject to Plant holidays

Jaguar Experience has made changes to reopen safely in line with HM Government and Public Health England. Please read our safety and well being charter here .

Experience Terms and Conditions Apply. Please click here for details.

Guests must be at least 10 years of age to attend our tours