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Web Accessibility

We at Jaguar Land Rover strive to make our websites accessible for all users, including people with disabilities.

The HTML version of our site uses Cascading Style Sheets (CSS) therefore a modern browser is needed to make the most out of our site, though the site is still usable in older browsers and alternative devices. Our web shop has been designed for use on desktop pc's, tablet and mobile devices. We use responsive design to enrich your experience whilst using these devices.

JavaScript should be enabled in order to access all JavaScript dependent functionality throughout the site which may include hover over and magnification functions or slide shows.

Some of our websites use Macromedia Flash. Please note, although we continue to test and modify our websites for accessibility, there may be links to pages developed by third parties that are not compliant with our standards.

Where our websites use Macromedia Flash for presentation purposes, all reasonable endeavours are made to conform to WAI-A accessibility standards throughout and WAI-AA wherever possible.

The flash version will have an accessibility layer to enable keyboard access, overlays & shortcuts. To access Flash content using a screen reader, users need to have 9.0.115 flash plugin or later installed. Users also need a screen reader with the Flash Player implementation of MSAA. Finally, screen reader users will need to access Flash content using the Microsoft Internet Explorer browser. This is the only browser with support for MSAA.

A useful reference for Macromedia Flash accessibility overview can be found at the Adobe website. Go to Adobe Flash accessibility page.

Information about Jaguar Land Rover Websites

How to change how they look and tips for people using screen readers.

1. Using our websites

We have aimed to create sites that are available to everyone including those with sight, audio and motor impairment restrictions.

  • We aim to use a web font so all text is easy to read.
  • We have appropriate alt tags for images to convey information.
  • We ensure that navigation through our websites works in a consistent way.
  • We do not rely on just colour as the only way of giving information.
  • We avoid the use of images of text wherever possible, and provide equivalent text links that consist of images.

Here are a few helpful ways in which you can start using the website more easily.

To enlarge the size of text on the site

  • On the browser Tools menu select ''Internet Options''
  • On the General tab, select ''Accessibility''
  • Tick the ''Ignore font sizes specified on web pages'' check box
  • Click on ''OK''
  • On the browser menu select ''view''
  • Click ''text size''
  • Choose the size of text

To change text and/or colour on the site

  • On the browser Tools menu select ''Internet Options''
  • On the General tab, select ''Colour''
  • Deselect the ''Use Windows Colours'' tick box
  • Select the box next to ''Text'' and choose a colour
  • Click on ''OK''
  • Select the box next to ''Background'' and choose a colour
  • Click on ''OK''

To change the size of the window of the site

  • On the browser View menu select ''Full screen'' or press F11

To change the colour of links displayed on a screen

  • On the browser Tools menu select ''Internet Options''
  • On the General tab, select ''Accessibility''
  • Click on ''Select ignore colours specified on Web pages'' (should contain a tick) - Click ''OK''
  • Select ''General'' tab and click on ''Colours''
  • Turn off the ''Use hover colours'' tick box (should not contain a tick)
  • Select ''Visited'' and choose the colour that suits you best, Click OK
  • Select ''Not Visited'' and choose the colour that suits you best, Click OK
  • Select ''OK'' for ''Colours''
  • Select ''OK'' for ''Internet Options''

Where to Start

  • Use the sitemap to get an overview of what is on the site and where categories or information are placed.

Search Tips

A search box appears at the top of each page. To get the best results follow these tips:

Use keywords - the search won''t work well using natural language. By using a few keywords will find better results. Use quotes ("") to search for an exact phrase for example "mens sunglasses".

How the Websites are built for Accessibility


All pages on our websites are WCAG AA approved, complying with all priority 1 and 2 guidelines of the W3C Web Content Accessibility Guidelines. Whilst we would like to say this is categorically so it is a judgement call; many guidelines are intentionally vague and cannot be tested automatically. We have reviewed all the guidelines and believe that all these pages are in compliance.

We have strived to make all pages on this site validate as HTML5 compliant (W3C Markup Validation Service).


The site uses Cascading Style Sheets (CSS) to control all of the presentation and layout. Tables are only used for data presentment.

As a result screen reader users can use the screen reader''s navigation key to get around the site. If you are listening to the site, menus are grouped together in a more logical fashion.

Screen Readers

A screen reader is a software application that attempts to identify and interpret what is being displayed on the screen (or, more accurately, sent to standard output, whether a video monitor is present or not). This interpretation is then re-presented to the user with text-to-speech, sound icons, or a Braille output device. Screen readers are a form of assistive technology (AT) potentially useful to people who are blind, visually impaired, illiterate or learning disabled, often in combination with other AT, such as screen magnifiers.

Microsoft Windows operating systems have included the Microsoft Narrator light-duty screen reader since Windows 2000.

Apple Inc. Mac OS X includes VoiceOver, a feature-rich screen reader. The console-based Oralux Linux distribution ships with three screen-reading environments: Emacspeak, Yasr and Speakup.

The open source GNOME desktop environment long included Gnopernicus and now includes Orca.

There are also open source screen readers, such as the Linux Screen Reader for GNOME and NonVisual Desktop Access for Windows.

Tablets & Smartphone Devices

With the development of smartphones, the ability to listen to written documents (textual web content, PDF documents, emails etc.) while driving or during a similar activity in the same way that listening to music, will benefit to a much broader audience than visually impaired people. The best-known examples are Siri for iOS, and Google Now and Iris for Android. With the release of the Galaxy S III, Samsung also introduced a similar intelligent personal assistant called S Voice.

Please refer to your device manufacturer or search the web for more information on these text to speech enhancements.


The content has been written and formatted to make it accessible. For example:

  • Headings highlight sections of text
  • Sentences are short with the meaning at the beginning
  • Links use meaningful text
  • Forms can be navigated using the tab key.

Accessibility Barriers

Through research of standard guidelines, Jaguar Land Rover are continually working to improve the accessibility of our websites that we have, in the meantime should you experience any difficulties please contact us explaining the problems you encountered.

Contact Us

If you are experiencing difficulties accessing the site or have any comments please do not hesitate to contact our UK customer services team :

Jaguar Online Orders & Enquiries
UK*: 0800 096 0474
International: +44 (0) 1926 691 791
(Mon-Fri: 9am-5pm GMT)

* Calls are free from a BT landline. Mobile and other network call charges may vary.

Jaguar Land Rover Limited
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Jaguar Land Rover Limited
Abbey Road
Coventry CV3 4LF