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This cookies policy (the "Cookies Policy") describes the way in which Jaguar Land Rover uses cookies and web beacons to store or access information on the device that you use to access the UK sections of our and websites (the "Sites"). It also explains what the cookies are, which cookies we use and how you can control them.



Cookies are small text files that are placed on your computer, mobile or other device that you are using to access that website, so that the website can remember and identify it. They contain anonymous information and will typically include the name of the site from which the cookie has come; how long the cookie will last; and a value, usually a randomly generated unique number.

They are widely used in order to make websites work, or work more efficiently, as well as to provide information to the owners of the site. For example, they enable a website to identify that, when you move from one page to another, you are not a new user and so do not need to log on again. Some websites will also use cookies to enable them to target their advertising or marketing based, for example, on your location or browsing habits.

Cookies can be set by the owner of the website itself ("first party cookies") or by other websites that provide content (such as advertising) for the website that you are viewing ("third party cookies"). To find out more about cookies, including how to see what cookies have been set and how to manage and delete them, visit

Some cookies used on the Sites are temporary and remain on your device until you leave the Sites, at which point they are deleted. These are often called session cookies. Session cookies are typically used on the Sites to allow you to carry information across pages of the Sites and avoid having to reenter information, and to allow you to access stored information whilst you are logged into a user account on the Sites.

Other cookies used on the Sites remain on your device once you have left the Sites (though how long will depend on the lifetime of the specific cookie). These are often called persistent cookies. Persistent cookies are typically used on the Sites to help it recognise your device when you return to it, and to help us improve the structure of the Sites by compiling anonymous, aggregated statistics that allow us to understand how users use the Sites.

Web Beacons

Some of the Site''s pages may contain electronic images known as "web beacons" (sometimes known as clear gifs) that allow us to count users who have visited these pages. Web beacons collect only limited information from your device, which includes a cookie number; time and date of a page view; and a description of the page on which the web beacon resides.

These web beacons do not carry any personally identifiable information and are only used to track use of the Sites or particular pages on it. Web beacons are not stored on your device and do not place any information on your device.

How our Sites use Cookies

The cookies used by the Site can be grouped into three categories.

  • Strictly necessary cookies. These are cookies that are required for the operation of the Sites. They allow our web servers to respond to your actions on the Sites and whilst browsing them. The Sites will not work for you without these cookies.
  • Analytical cookies. These cookies allow us to see how visitors move around the Sites when they are using it. This helps us to improve the way the Sites works, for example, by ensuring that users are finding what they are looking for easily, and also to analyse the effectiveness of our marketing campaigns.
  • Functionality cookies. These are used to recognise you when you return to the Sites in order to remember your preferences, and also allow us to provide certain aspects of the Site''s functionality. Here''s a list of the cookies we use on the Sites, and what we use them for.

Strictly necessary cookies

Cookie Name Cookie Purpose When is this cookie deleted from my device?
JSESSIONID Is the unique identifier for the user''s session. This is a session cookie and is deleted when you leave a Site

Analytical cookies

Cookie Name Cookie Purpose When is this cookie deleted from my device?
__utma, __utmb, __utmc, __utmz These cookies enable the function of Google Analytics. This software helps us take and analyse visitor information such as browser usage, new visitor numbers, response to marketing activity and browsing times. That information helps us to improve the Sites and your experience, and to make our marketing campaigns relevant.  

Functionality cookies

Cookie Name Cookie Purpose When is this cookie deleted from my device?
cookiePolicyAgreed Used to store the users preference to allow cookies. Only stored if the user agrees to cookies. Stores no user identifiable information. This is a persistent cookie and is deleted after 1 year.
{brand}-{market}-basketItems This cookie name is made up of the brand and the market that the user using to access a site. This naming convention makes sure there are no conflicts. Stores a list of the SKU and quantities added to the basket. No user identifiable information stored. This is a persistent cookie and is deleted after 31 days.
default-locale This stores the user''s preferred store and language selection. This is a persistent cookie and is deleted after 1 year.
This cookie is used by our servers to ensure that resources are spread evenly across user sessions. This is a session cookie and is deleted when you leave a Site.
rememberme This cookie stores an identifier that allows a registered user to remain logged in to the site across visits. No user identifiable information or credentials are stored. This is a persistent cookie and is deleted after 30 days.

Managing Cookies

Disabling and Enabling Cookies

You can accept or decline cookies by modifying the settings in your browser. Your browser may have a Help section or some other form of instructions which should explain how to do this. If you are using a smartphone, then the manufacturer should have instructions on its website explaining how to do this.

Useful guidelines on how to do this for a number of popular computer browsers can be found at under the ''managing cookies'' section.

Please note that if you do disable any cookies, you may not be able to use some or all of the interactive features of the Sites.