skip to main content


Performance Tour & Track Experience
Castle Bromwich

Education meets exhilaration at Castle Bromwich, Jaguar's home with our Tour & Track Experience.

Jaguar Experience manufacturing tour and track day's follow the journey of our iconic vehicles from raw aluminium through to final assembly and then provide our guests with the opportunity to take one on track to experience for themselves how Alive a Jaguar really is. Refreshments and lunch are included.

Price per person: £495.00

June - Thursday 7th

June - Thursday 21st

July - Thursday 26th

September - Thursday 27th

October - Thursday 4th

Experience Terms and Conditions Apply.
Please click here for details.

Jaguar Tour & Track at Castle Bromwich

Jaguar's home at Castle Bromwich has a rich history including a wartime role as the factory where the Spitfire aircraft was built. But today it's the home of Jaguar cars, and the focus is firmly on the future.

Within the Jaguar plant, visitors can take a tour that tells the inside story of an advanced car manufacturing facility. Castle Bromwich builds the flagship XJ saloon and the thrilling F-TYPE, both of which owe their fuel efficiency and agility to their aluminium body architecture.

After a welcome from their hosts including refreshments and a short briefing, guests will be shown the intricate choreography of Jaguar's 'cybernetic army' of robots that weld, rivet and bond the car bodies. Yet there are other areas where the human touch still rules. A Jaguar's unique interior ambience owes much to the skilled men and women of Castle Bromwich. The tour concludes with the spine-tingling moment when a collection of components become a car as its engine roars into life.

Following a best of British lunch at the Jaguar Experience Centre, guests will have the opportunity to draw breath before the next instalment of their day.

If the sights within the manufacturing facility inspires guests to get behind the wheel, that urge is readily satisfied. Your Jaguar Experience day continues with an exhilarating track experience, where the full model range of XE, XF, F-TYPE and XJ is available. Our guests will then take to the driver's seat of one of our latest Jaguar models to drive on-road from Castle Bromwich to a nearby track, where they will enjoy the exhilarating sensation of acceleration, cornering and braking in a Jaguar under track conditions and with the encouragement of our skilled instructors. Your day will end back at the Jaguar Experience Centre - An opportunity to share experiences of a memorable day behind the wheel of one of the world's most iconic brands. Certainly every guest will leave knowing why a Jaguar 'drives like it's alive'.


Jaguar Performance Tour & Track 2018 Dates

  • Thursday 7th June 2018
  • Thursday 21st June 2018
  • Thursday 26th July 2018
  • Thursday 27th September 2018
  • Thursday 4th October 2018

Your Experience Includes

  • Refreshments & welcome
  • Dedicated group tour guide
  • Access to privileged areas
  • Best of British lunch
  • Track Driving Experience
  • Refreshments & depart

Duration: 6 Hours

All tours and experiences are run in groups of up to 18 people

Experience Terms and Conditions Apply. Please click here for details.

Jaguar Experience - Castle Bromwich

Jaguar Visitor Centre,
Gate 1,
Chester Road,
Castle Vale
Birmingham B35 7RA

0333 733 3003