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Factory Tour
Castle Bromwich

Go behind the scenes of Castle Bromwich, the home of Jaguar, to see our state-of-the-art production facility with our guided tour, and discover how the operation has developed from manufacturing Spitfire aeroplanes during the 1940s to today’s iconic supercars.

Price per adult: £49
Price per child: £39

Gift vouchers are currently unavailable. They will be back on sale again soon.

Experience Terms and Conditions Apply.
Please click here for details.

Factory Tour at Castle Bromwich

Following HM Government’s announcement, Jaguar Land Rover Experience has made the difficult decision to postpone the re-start of Factory Tours until Summer 2021.

During this tour you’ll discover how the production facility started by serving the nation during the war years, when it was a primary location for building Spitfire fighter aircrafts in the 1940s, to developing its unparalleled expertise in advanced aluminium and building today’s iconic Jaguar vehicles.

As the tour continues, you’ll experience how Jaguars are transformed from metal to refined luxury.

You’ll witness first hand how our robot army rivets and bonds in perfect sync, how each vehicle goes from primer to base colour to lacquer, and just how those beautiful rear haunches take shape.

Your expert guide will take you backstage to the Press Shop, where body panels are formed for the Jaguar's unrivalled lightweight aluminium architecture. Here you will see the world's largest aluminium press in action, built to create F-TYPE's state-of-the-art unique, sleek, aerodynamic form.

Then in Body in White, watch as man and machine work in sync to shape, rivet and bond each bespoke Jaguar car.


Your Experience Includes

  • Refreshments & welcome
  • Dedicated group tour guide
  • Access to privileged areas
  • Refreshments & depart


Duration: 3 Hours

Experience Terms and Conditions Apply. Please click here for details.

Jaguar Experience has made changes to reopen safely in line with HM Government and Public Health England. Please read our safety and well being charter here

Jaguar Experience - Castle Bromwich

Jaguar Visitor Centre,
Gate 1,
Chester Road,
Castle Vale
Birmingham B35 7RA

0121 786 6000/6001